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DTSTART:20210101T000000
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DTSTART;TZID=Asia/Kolkata:20211211T110000
DTEND;TZID=Asia/Kolkata:20211211T130000
DTSTAMP:20260512T073839
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SUMMARY:Guest Lecture on ‘B to B Marketing Research’
DESCRIPTION:Date\n11 Dec 2021\n\n\nOrganisation\nBNM Institute of Technology\n\n\nAudience\n3rd Sem MBA students\n\n\nTotal Participants\n110\n\n\nProfile of the speaker\nMr. Mahim Sharma brings in over 20 years of experience across IT\, Security and BFSI sectors in senior roles across regions\, including seven years with Oracle India\, and five years at Wipro Technologies. \nMr. Mahim has worked with Startup’s building Component software for Financial Risk Management\, and at other product companies like Intellect and 3I.  He has delivered lectures as visiting faculty @ NIBM\, Pune. Mr. Mahim currently runs a consulting firm\, concentrating on Strategy and Advisory.\n\n\nReport\nA guest lecture on ‘B2B Marketing research’ was conducted for 3rd Semester MBA students by Mr. Mahim Sharma. \n  \nSpeaker began the lecture highlighting the importance of fundamental skills ‘LSRW’ – Listen\, Speak\, Read and Write and explained how this helps in marketing. Speaking about research in marketing\, he said while evaluating existing market\, there are two types of doing research: \n·         Problem identification \n·         Problem solving \n  \nWhile developing a business\, how to do research is important. Speaker explains the steps to follow while doing research. Speaker described the case study of Namma Metro to make students understand the marketing research concepts. Metro planners used cluster method to find research solutions and designed root maps. \nThe Speaker then threw light on Business to Business takes place and how they work. Speaker described various elements in B2B commerce such as Demand forecasting\, Buyer decision\, Supply\, Distant channel\, Buyer benefits and supplier benefits.
URL:https://www.bnmit.org/event/guest-lecture-on-b-to-b-marketing-research/
CATEGORIES:Home,MBA DEPT
ATTACH;FMTTYPE=image/jpeg:https://www.bnmit.org/wp-content/uploads/2022/01/Mahim_11-Dec-1.jpg
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