WORKSHOP ON HR ANALYTICS AND MARKETING ANALYTICS
One day workshop was organized on HR Analytics and Marketing Research on October 18, 2019. These two papers were newly introduced for third semester MBA HR and Marketing specialization respectively. The faculties teaching these subjects across VTU afﬁliated colleges in Karnataka attended this program. Industry experts from the ﬁeld of HR and Marketing Analytics were invited for the program.
Ramesh Sundararajan, HR Analytics Consultant, spoke about the content and details of HR analytics syllabus of VTU and explained the approach and the application of the concepts in the industry
The session on Marketing Analytics was handled by Saurabh Rishi, a Marketing Analytics Consultant. He threw light upon various marketing research and analytics carried in the industry and also briefed about various software packages available in the industry to carry out analytics.