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    This post was last updated on       March 26th, 2026

Research Guides

Dr. Mukund Sharma

Dr. Mukund Sharma’s area of research revolves around International finance, Taxation and Capital Market.  His doctoral research in the area of International financial Management analysed the currency exposure management practices followed by the business enterprises in India.His research interest also encompasses but is not restricted to capital market, housing finance and banking. His extensive research in the field of finance and banking has culminated into Nine text books. A book authored by him “Banking and Financial Services” is a recommended book of VTU and few other universities.

He has conducted training programs for executives in industry and has successfully executed funded research project for Wipro Mission 10X.

Dr. Neetha Mahadev: 

Dr. Neetha Mahadev has extensive research experience in two disciplines: Organization behaviour and entrepreneurship.  As a researcher, her focus is on specific challenges faced by SME entrepreneurs and how the behavioural aspects moderate / aggravate them.

Besides contributing to the academic literature through her research publications in quality journals, she takes interest in policies and practices in the area of entrepreneurship and employee relations. She also adds gender and inclusiveness perspective in her studies.

From her internship days to her stint at NGOs, career in corporate and academics, PhD degree and thereafter, research has always been a part of her 20+ years of professional life. She has successfully executed funded research projects for Ford Foundation, Centre for Entrepreneurship Development of Karnataka (CEDOK) and Wipro Mission 10X. She intends to continue to engage in quality research that will by and large help the society

Dr. Bhavya Vikas

Dr. Bhavya Vikas has a rich research experience in the field of Microfinance. Her areas of research interest also include Banking, Investment and Mergers & Acquisitions. She has presented her views on Microfinance and International Financial Reporting Standards in several academic forums. She has submitted technical proposals on ‘Evaluation of Direct Benefit Transfer Scheme’ and ‘Pattern of Utilisation of loans availed by Self Help Groups’ to Karnataka Evaluation Authority, Government of Karnataka.She has authored a reference book on Microfinance by Canadian Academy Publishing, Canada, with ISBN: 987-1-926488-76-9.  Her interest in research has motivated her to publish extensively in reputed international peer-reviewed journals.

Dr. Charithra C M

Dr. Charithra C M has research expertise in the areas of Capital Markets. Her Interest in Research also includes areas like Investments, Banking, and Micro Finance. She published her research outcomes in various Scopus Indexed and other reputed Journals and made presentations at different National and International Conferences. She has been invited as a Resource Person to share her Views. Being an Engineer, she also comes with Technical Knowledge and has expertise in using various Statistical tools like SPSS, E-views, Minitab, Jamovi, etc.

Dr. Padmalini Singh

Dr. Padmalini Singh is an academic and researcher with interdisciplinary expertise in marketing, consumer behaviour, public health behaviour, and digital transformation, supported by a strong background in management and applied sciences. With extensive teaching and research experience in reputed institutions, her work focuses on understanding behavioural patterns and decision-making processes in changing socio-economic environments.

Her research interests include consumer behaviour, digital marketing, public health behaviour, sustainability, women empowerment, and technology-enabled interventions. She has worked on several funded research projects supported by organizations such as the ICSSR and DST, particularly in areas related to health behaviour during pandemics, telehealth interventions, climate-smart agriculture, and women’s economic empowerment.

Dr. Singh’s research work often integrates behavioural theories with real-world policy and managerial implications, especially in the areas of health awareness, crisis behaviour, and social impact research.

Her research aims to generate practical insights that contribute to policy development, sustainable practices, and improved decision-making at individual and community levels.

 

Research Scholars 

SL. NoResearch Scholar NameUSNYear of RegistrationTopic  of ResearchGuide NameStatus of Research activity
1D MAHENDRAN1BG25PBA012025Measuring Authenticity in User-Generated Content and Consumer Trust: An Emphirical Study in BangaloreDr. Neetha MahadevNew Admission
2INDIRA C M5VX12PBN092012A study on Gold futures as a hedging tool Dr. Mukund SharmaSubmission Stage
3HEMANTH GOWDA N1BG24PBA012025Social Entrepreneurship as a catalyst for Rural Income generation in south india assessing challenges and solutionsDr. Charithra C MNew Admission
4SANJAY N1BG24PBA022025Emphirical Research on Relative Measures of Economic and ESG environment social governance investment key indicators in indian investors decision making dynamics An ISM Approach Dr. Charithra C MNew Admission
5SANJAY A1BG23PBA022024A study on Strategic healthcare management in Rural Karnataka by Design and implementation of AI enabled health podDr. Mukund SharmaNew Admission
6PRATHYUSHA PASUPULETI1BG23PBA012024A study on Impact of AI on Project ManagementDr. Charithra C MCourse work Completed 
7PHANI RAM PINGALI1BG21PBA012021Role of 2nd Generation Agripreuners in the  Development og Agritourism Sector in the State of KarnatakaDr. Neetha MahadevAwaiting Course work results
8KOKA OPIKA1BG20PBA012020The Influence of Social Network on online purchasing Behavior of Consumers: Apparel IndustryDr. Neetha MahadevPre Ph.D Comprehensive Viva Competed
9LEKHA V1BG20PBA022020Transformational Leadership and its Impact on Knowledge sharing, Innovative Behaviour, Job Performance and Firm PerformanceDr. L. VijayashreePre Ph.D Comprehensive Viva Pending
10SUDEEP KUMAR B1BG20PBA032020A Study on Payments Bank with respect to India PostDr. Bhavya Vikas Course work Completed 
11TEJASWINI L KULKARNI1BG20PBA042020The Role of Emotional Intelligence in Vavigating Sucessful Career path among Secondary stage learning students.Dr. L. VijayashreePre Ph.D Comprehensive Viva Pending
12VASUDHA SRIVATSA1BG20PBA052020study on investment decision criteria of working women post Covid pandemic outbreakDr. Bhavya Vikas Pre Ph.D Comprehensive Viva Completed
13VINITHA V1BG20PBA062020Feasibility Report on E Waste Recycling to create a platform for unorganised e waste recycliers.Dr. N. Mukund Sharma Pre Ph.D Comprehensive Viva Completed
14JITESH CHANDRA DAS1BG20PBA072020Role of Marketing automation on successful Brand creation in South Indian Retail Food SectorDr. Neetha MahadevCourse work exam not written
15RASHMI R1BG19PBA022019Impact of Cognitive Ergonomics on work stress and training need analysis with special reference to select IT companies in Bangalore city.Dr. Bhavya VikasOpen Seminar 2 completed
16ISHWAR N MAANAY1BG19PBA052019Branding Strategies adopted by Engineering Colleges in KarnatakaDr. Mukund SharmaPre Ph.D Comprehensive Viva Competed
17KISHAN M R1BG19PBA072019“Effect of Branding on Audience Acceptance: A comparative Analysis of Uni-media and Cross-media Content”Dr. Neetha MahadevPre Ph.D Comprehensive Viva Competed
18VAISHNAVEE EISHWAR MAANAY1BG19PBA082019Practices For Sustainability Of Indian Higher EducationDr. Neetha MahadevPre Ph.D Comprehensive Viva Competed
19JOHN PRADEEP KUMAR1BG17PBA032017A Study on Stock Returns and Trading Volume Linkages with Reference to Indian Capital MarketDr. Mukund SharmaSubmission Stage
20PRASHANTH KUMAR A C1BG12PBA012012Management of Fiscal Deficit in India-A Critical StudyDr. Mukund SharmaSubmission Stage