About Programme
The Department of Business Administration is recognized as a research center to offer Ph.D. degree under VTU. The department has five Professors with rich academic and corporate experience to guide the research scholars. These Research guides together continue to add to their huge body of research through publications in national and international journals.
Research Centre has access to E learning recourses and Institutional membership with reputed Institutions like IIMBx, National Digital Library.. The Centre also has licensed Plagiarism software’s and Statistical packages to help the Scholars in their research analysis.
The areas of research include and are not limited to Marketing management, Human resource management, financial management, Operations management. Presently research is undertaken in the areas of Human Resource Practices, Stock Market, Banking, Social Networking & Digital Marketing.
Duration:
Full time Ph.D: Minimum 3 years
Part Time PhD: Minimum 4 years
The program involves Course Work, Comprehensive Viva, Open Seminars, Colloquium, Thesis Submission & Final Defence.
Research Center Candidate details
Guide Dr. L. Vijayashree
| SL. No | Research Scholar Name | Year of Registration | Topic of Research |
| 1 | Sumukh S.G. | 2013 | Effect of Organization Behaviour on Job Satisfaction in ITES Industry, Bangalore |
Guide Dr. Neetha Mahadev
| SL. No | Research Scholar Name | Year of Registration | Topic of Research |
| 1 | Kishan | 2019 | Impact of Content Marketing on Brand Building and Brand Enhancement |
| 2 | Vaishnavee Eishwar Maanay | 2019 | Practices For Sustainability of Indian Higher Education |
Guide: Dr. N. Mukund Sharma
| SL. No | Research Scholar Name | Year of Registration | Topic of Research |
| 1 | Tripti Arvind
| 2013 | Diversity Management: A Study on Recruitment Training & Retention in IT organization of South India |
| 2 | Saritha Prasad | 2013 | A Comparative Analysis of E-retail with In-store Retail in Convenience Goods Marketing |
| 3 | Ibha Rani | 2013 | A Study of Efficiency of Indian Banks in the Post-Liberalization era |
| 4 | Charithra C M | 2015 | A Study on Stock Market Volatility and Spill over effect in selected developed and emerging Asian markets |
| 5 | Sridhar K | 2015 | A Study on Performance Evaluation of Housing Finance Institutions in Karnataka |
| 6 | Eishwar N. Maanay | 2019 | Branding Strategies adopted by Engineering Colleges in Karnataka |
Guide: Dr. Bhavya Vikas
| SL. No | Research Scholar Name | Year of Registration | Topic of Research |
| 1 | Rashmi R | 2018 | Impact of Cognitive Ergonomics on work stress and training need analysis with special reference to select IT companies in Bangalore city. |
| 2 | Santhosh K V | 2018 | A Study on Impact of Psychological contract on employee engagement using causal loop modeling in selected IT companies in Bangalore. |
