Enquire Now
Apply Now
    This post was last updated on       December 26th, 2022
about program

About Programme

The Department of Business Administration is recognized as a research center to offer Ph.D. degree under VTU. The department has five Professors with rich academic and corporate experience to guide the research scholars. These Research guides together continue to add to their huge body of research through publications in national and international journals.

Research Centre has access to E learning recourses and Institutional membership with reputed Institutions like IIMBx, National Digital Library.. The Centre also has licensed Plagiarism software’s and Statistical packages to help the Scholars in their research analysis.

The areas of research include and are not limited to Marketing management, Human resource management, financial management, Operations management. Presently research is undertaken in the areas of Human Resource Practices, Stock Market, Banking, Social Networking & Digital Marketing.


Full time Ph.D: Minimum 3 years

Part Time PhD: Minimum 4 years

The program involves Course Work, Comprehensive Viva, Open Seminars, Colloquium, Thesis Submission & Final Defence.

Research Center Candidate details

Guide Dr. L. Vijayashree



Research Scholar NameYear of RegistrationTopic  of Research
1Sumukh S.G.2013Effect of Organization Behaviour on Job Satisfaction in ITES Industry, Bangalore

Guide Dr. Neetha Mahadev



Research Scholar NameYear of RegistrationTopic  of Research
1 Kishan2019Impact of Content Marketing on Brand Building and
Brand Enhancement
2Vaishnavee Eishwar Maanay2019Practices For Sustainability of Indian Higher Education


Guide: Dr. N. Mukund Sharma



Research Scholar NameYear of RegistrationTopic  of Research
1 Tripti Arvind


2013Diversity Management: A Study on Recruitment Training & Retention in IT organization of South India
2Saritha Prasad2013A Comparative Analysis of

E-retail with In-store Retail in Convenience Goods Marketing

3Ibha Rani2013A Study of Efficiency of Indian Banks in the Post-Liberalization era
4Charithra  C M2015A Study on Stock Market Volatility and Spill over effect in selected developed and emerging Asian markets
5Sridhar K2015A Study on Performance Evaluation of Housing Finance  Institutions in Karnataka
6 Eishwar N. Maanay2019Branding Strategies adopted by Engineering Colleges in Karnataka


Guide: Dr. Bhavya Vikas



Research Scholar NameYear of RegistrationTopic  of Research
1Rashmi R2018Impact of Cognitive Ergonomics on work stress and training need analysis with special reference to select IT companies in Bangalore city.
2 Santhosh K V2018A Study on Impact of Psychological contract on employee engagement using causal loop modeling in selected IT companies in Bangalore.