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    This post was last updated on       March 15th, 2024
about program

About Programme

The Department of Business Administration is recognized as a research center to offer Ph.D. degree under VTU. The department has five Professors with rich academic and corporate experience to guide the research scholars. These Research guides together continue to add to their huge body of research through publications in national and international journals.

Research Centre has access to E learning recourses and Institutional membership with reputed Institutions like IIMBx, National Digital Library.. The Centre also has licensed Plagiarism software’s and Statistical packages to help the Scholars in their research analysis.

The areas of research include and are not limited to Marketing management, Human resource management, financial management, Operations management. Presently research is undertaken in the areas of Human Resource Practices, Stock Market, Banking, Social Networking & Digital Marketing.


Full time Ph.D: Minimum 3 years

Part Time PhD: Minimum 4 years

The program involves Course Work, Comprehensive Viva, Open Seminars, Colloquium, Thesis Submission & Final Defence.

Research Center Candidate details

Guide Dr. L. Vijayashree

Sl. No. Research Scholar Name Year of Registration Topic of Research 


Sumukh S.G.2013Effect of Organization Behaviour on Job Satisfaction in ITES Industry, Bangalore


LEKHA V 2020 Transformational Leadership and its Impact on Knowledge sharing, Innovative Behaviour, Job Performance and Firm Performance 


TEJASWINI L KULKARNI 2020 The Role of Emotional Intelligence in Navigating Successful Career path among Secondary stage learning students. 

Guide Dr. Neetha Mahadev


Sl. No.Research Scholar NameYear of RegistrationTopic of Research
1 Kishan2019Impact of Content Marketing on Brand Building and
Brand Enhancement
2Vaishnavee Eishwar Maanay2019Practices For Sustainability of Indian Higher Education
3KOKA OPIKA2020The Influence of Social Network on online purchasing Behavior of Consumers: Apparel Industry
4JITESH CHANDRA DAS2020Role of Marketing automation on successful Brand creation in South Indian Retail Food Sector
5PHANI RAM PINGALI2021Role of 2nd Generation Agripreuners in the  Development og Agritourism Sector in the State of Karnataka


Guide: Dr. N. Mukund Sharma


Sl. No. Research Scholar Name Year of Registration Topic of Research 
1PRASHANTH KUMAR A C 2012 Management of Fiscal Deficit in India-A Critical Study 
2 Tripti Arvind2013Diversity Management: A Study on Recruitment Training & Retention in IT organization of South India
3Saritha Prasad2013

A Comparative Analysis of E-retail with In-store Retail in Convenience Goods Marketing

4Ibha Rani2013A Study of Efficiency of Indian Banks in the Post-Liberalization era
5Charithra  C M2015A Study on Stock Market Volatility and Spill over effect in selected developed and emerging Asian markets
6Sridhar K2015A Study on Performance Evaluation of Housing Finance  Institutions in Karnataka
7C. PRABHAVATHI 2015 Impact of Asset Liability Management on Banks Performance 
8JOHN PRADEEP KUMAR 2017 A Study on Stock Returns and Trading Volume Linkages with Reference to Indian Capital Market 
9 Eishwar N. Maanay2019Branding Strategies adopted by Engineering Colleges in Karnataka
10Vinitha V 2020 Feasibility Report on E Waste Recycling to create a platform for unorganised e waste recyclers. 



Guide: Dr. Bhavya Vikas


Sl. No. 

Research Scholar Name Year of Registration 

Topic of Research 

1Rashmi R2018Impact of Cognitive Ergonomics on work stress and training need analysis with special reference to select IT companies in Bangalore city.
2 Santhosh K V2018A Study on Impact of Psychological contract on employee engagement using causal loop modeling in selected IT companies in Bangalore.




Study on investment decision criteria of working women post Covid pandemic outbreak 

A Study on Payments Bank with respect to India Post