Research - MBA -

This post was last updated on March 15th, 2024

Dr. Charithra C M

Dr. Charithra C M has research expertise in the areas of Capital Markets. Her Interest in Research also includes areas like Investments, Banking, and Micro Finance. She published her research outcomes in various Scopus Indexed and other reputed Journals and made presentations at different National and International Conferences. She has been invited as a Resource Person to share her Views. Being an Engineer, she also comes with Technical Knowledge and has expertise in using various Statistical tools like SPSS, E-views, Minitab, Jamovi, etc.

Dr. L. Vijayashree

Dr. L. Vijayashree is an expert in the area of Organizational Behaviour. She has done commendable research in Stress Management resulting in a cluster mapping model on Stress Management and Role Efficacy. She is passionate about Entrepreneurship Development and has done remarkably well in that too.

Her research publications in noted national and international journals are highly cited and she is on editorial board of various national and international journals of repute. Her contribution to academic literature also includes books for undergraduate students on Organizational Behaviour and Strategic Management.

Her continued interest in Stress Management is evident in her consultancy and associations. She has spearheaded Behavioural Initiatives for Administrative Officers of Govt. of Karnataka. She also takes interest in Leadership and Role Efficacy.

Her contribution to entrepreneurship development on campus is immense with her being at the helm of NewGen-IEDC and all initiatives under the aegis of NewGen-IEDC. In recognition of her contribution to Entrepreneurship development, she is appointed as a Committee member for MANTHAN at Federation of Karnataka Chambers of Commerce and Industry (FKCCI). She continues to inspire budding entrepreneurs through her lectures and talks.

Dr. Neetha Mahadev:

Dr. Neetha Mahadev has extensive research experience in two disciplines: Organization behaviour and entrepreneurship. As a researcher, her focus is on specific challenges faced by SME entrepreneurs and how the behavioural aspects moderate / aggravate them.

Besides contributing to the academic literature through her research publications in quality journals, she takes interest in policies and practices in the area of entrepreneurship and employee relations. She also adds gender and inclusiveness perspective in her studies.

From her internship days to her stint at NGOs, career in corporate and academics, PhD degree and thereafter, research has always been a part of her 20+ years of professional life. She has successfully executed funded research projects for Ford Foundation, Centre for Entrepreneurship Development of Karnataka (CEDOK) and Wipro Mission 10X. She intends to continue to engage in quality research that will by and large help the society

Dr. Mukund Sharma

Dr. Mukund Sharma’s area of research revolves around International finance, Taxation and Capital Market. His doctoral research in the area of International financial Management analysed the currency exposure management practices followed by the business enterprises in India.His research interest also encompasses but is not restricted to capital market, housing finance and banking. His extensive research in the field of finance and banking has culminated into Nine text books. A book authored by him “Banking and Financial Services” is a recommended book of VTU and few other universities.

He has conducted training programs for executives in industry and has successfully executed funded research project for Wipro Mission 10X.

Dr. Bhavya Vikas

Dr. Bhavya Vikas has a rich research experience in the field of Microfinance. Her areas of research interest also include Banking, Investment and Mergers & Acquisitions. She has presented her views on Microfinance and International Financial Reporting Standards in several academic forums. She has submitted technical proposals on ‘Evaluation of Direct Benefit Transfer Scheme’ and ‘Pattern of Utilisation of loans availed by Self Help Groups’ to Karnataka Evaluation Authority, Government of Karnataka.She has authored a reference book on Microfinance by Canadian Academy Publishing, Canada, with ISBN: 987-1-926488-76-9. Her interest in research has motivated her to publish extensively in reputed international peer-reviewed journals.

PAPERS PRESENTED BY FACULTY

Sl. No.	Name of the faculty	Name of the Journal / Book Chapter	Title	Academic year
2023-2024
1	C M Indira Dr. N. Mukund Sharma	Migration Letters Volume: 21, No: S6 (2024), pp. 1343-1347 ISSN: 1741-8984 (Print) ISSN: 1741-8992 (Online) www.migrationletters.com	An Empirical Study On The Factors Influencing Investment Behavior Of Investor Towards Gold Futures	2023-24
2	Prashanth Kumar A C Dr. N. Mukund Sharma	Migration Letters Volume: 21, No: S6 (2024), pp. 1343-1347 ISSN: 1741-8984 (Print) ISSN: 1741-8992 (Online) www.migrationletters.com	Dissecting India’s Fiscal Ecosystem: A Thorough Investigation Of The Central Government’s Financial Flow And Obligations	2023-24
3	Dr. Prathima V G Dr. Kanakana Mokhupadhyyay	METSZET Journal-ISSN:2061-2710,VOLUME 8 ISSUE 11, 2023, ISSN:2061-2710	Are ‘Return to Work’ initiatives a solution to increase representation of women in the	2023-24
4	Mrs. Prathyusha P Manu S	TIJER – International Research Journal, Volume 10 Issue 8, August-2023	A Study on Volatility Analysis of Commodities Market with Reference to Gold & Silver	2023-24
5	Mrs. Prathyusha P Vani S	TIJER – International Research Journal, Volume 10 Issue 8, August-2023	A Study on Capital Budgeting at Innova Printing and Packaging Co. Pvt. Ltd	2023-24
6	Ranjitha Radhakrishna Sonia Mathew	www.igi-global.com/chapter/womens-empowerment-within-the-tourism	Women’s Empowerment Within the Tourism Industry: Risk Assessment and Mitigation Strategies for Solo Women Travellers-Chapter 17	2023-24
7	C. Prabhavathi Dr. N. Mukund Sharma	Journal of Namibian Studies, Vol 35 ( Spl Issue) 2023	An Analysis of NPA Management and Asset Resolution – Evidence from the Indian Banking Sector	2023-24
8	Sridhar.K Dr. Mukund Sharma	Journal of Namibian Studies, Vol 35 ( Spl Issue) 2023	Housing Loan Borrowers Perception: Special Focus On Housing Finance Company And Public Sector Bank	2023-24
2022-2023
1	Ranjitha Radhakrishna	BOHR International Journal of Social Science and Humanities Research 2023, Vol. 2, No. 1, pp. 104–113 DOI: 10.54646/bijsshr.2023.32 www.bohrpub	Analysis of customer sentiments on review sites toward selected travel companies: A big data approach	01-Apr-23
2	Ranjitha Radhakrishna	Applied Management Perspectives BI-ANNUAL JOURNAL SCHOOL OF MANAGEMENT PRESIDENCY UNIVERSITY, BANGALORE Vol 02 \| Issue 01 \| March 2023 ISSN: 2583 0546	An Exploratory Review on the Role of Tourism Digital Marketing Tools and Trends	01-Mar-23
3	Santhosh K V Dr. Bhavya Vikas	Journal of XI’An University of Architecture & Technology,JXAT Journal, Vol. XV, IssueIII, ISSN: 7930,2023	Role of pre-employment stage of psychological contract in enhancing employability of job seekers
4	Dr. Neetha Mahadev	Metszet	Evolving Audience Viewing Patterns and Future Business Scope – Rise of OTT Platforms post COVID-19 Pandemic	Dec-22
5	Dr. Bhavya Vikas Dr. Charithra C M Dr. Mukund N Sharma	Neuro Quantology	A Study on Reliability of Dividend Discount Model in determining the intrinsic value of selected stocks from NSE	Dec-22
6	Santhosh K V Dr. Bhavya Vikas	Published a Chapter in the edited book Futuristic Trends in Management, IIP Proceedings-Vol. 2, Book 8, part2, ISBN:978-93-95632-62-1	Development of Pre-Employment Psychological Contract	Nov. 2022
7	Dr. Bhavya Vikas & Dr. Charithra C M	International Journal of Business and Management Invention (IJBMI),Vol 11, Issue 10, ISSN: 2319-8028, p. 64-72, Impact factor-4.72 https://www.ijbmi.org/papers/Vol(11)10/F11106472.pdf	“A Study on Performance of Nifty during Covid pandemic using Technical and Macroeconomic analysis”	Oct-22
2021-2022
1.	Dr. Charithra C M, Dr. Bhavya Vikas	Volatility Analysis of Selected Stocks from Financial Services Sector for Pre And Post Covid-19	International Virtual Conference on ‘Sustainable Development in search of New Development Model’	March 26 & 27, 2022
2.	Mr. Santhosh K V	Role of pre-employment stage of psychological contract in enhancing employability of job seekers	International conference on Frontiers in Engineering, Management and Science	Apr 28^th 2022
2020-2021
3.	Dr. Bhavya Vikas and Ms. Charithra C.M.	Cross culture comparison on Financial stimulus in New world order	Virtual International conference on new order and its Implications on Business Dynamics	1^st and 2^nd July, 2021
4.	Dr. Bhavya Vikas and Ms. Charithra C.M.	A study on Green accounting with the help of triple bottom Line Approach	Virtual International conference on new order and its Implications on Business Dynamics	1^st and 2^nd July, 2021
5.	Ms. Jasmine Francis	A study of Human Resource efficiency through emotional Intelligence and Life Skill facilitation	National level Research paper presentation organized by RNS Institute of Technology	1^st July, 2021
6.	Ms. Charithra C.M.and Dr. Bhavya Vikas	The Impact of Volatility on Returns from the Stock Market: The Case of Crude Oil	International Conference on Advances in Mechanical Engineering Sciences & Management (ICAMESM-2020)	7th to 9th December, 2020
7	Dr. Bhavya Vikas	Impact of Ergonomics on Work from Home (WFH) Productivity and Job Satisfaction during the Covid-19 Period”	International Conference on ‘Transformation through Innovation and Sustainable Practices to Build Competitive Advantage’ organised by Jain Business School, Bangalore	13^th & 14th August, 2020.
2019-2020
8	Dr. Bhavya Vikas	Significance of Anticipatory Stage in the Formation of Psychological Contract for Effective Recruitments by Contemporary Organizations	8th International Conference on ‘Contemporary Issues in Management’ organised by International School of Management Excellence, Bangalore on	27^th & 28^th February, 2020.
9	Dr. Bhavya Vikas and Ms. Charithra C.M.	Venture Capital Financing and growth of Start-ups	National Seminar on ‘Indian Startups: issues, Challenges and Opportunities’ organized by the Dept. of Business Management, Sri. Padmavathi Mahila Visvavidyalayam, Tirupati.	28^th & 29^th February 2020
10.	Dr. Kavya Shree K M	Role of management education in entrepreneurship development in India	3rd Annual Convention of ICBE and International conference on Global Entrepreneurship Emerging opportunities and challenges	28^th & 29^th , January 2019.
11	Dr. L. Vijayashree Sumukh	Study on Mid-Career Crisis Among BPO Employees	5th International Conference for Accounting Researchers and Educators at Kelaniya, Srilanka.	20^th December 2019
12.	Dr. Bhavya Vikas,	Prevalence Of Burnouts: Relationship Between WRS And Ergonomics Among Academicians In Bengaluru, Karanataka	National Conference on ‘Industry 4.0 & its implications on Businesses’ organised by Acharya Bangalore B-School.	18^th October 2019
2018-19
13.	Dr. Bhavya Vikas,	Cognitive Ergonomics And Its Significance At Workplace For Business Sustainability	National Conference on ‘Marketing in the Digital Era’ organised by Acharya Bangalore B-School on	14^th June, 2019.
14.	Dr. Bhavya Vikas,	An explanatory study on Cognitive Ergonomics and its importance at workplace.	National Conference on ‘Marketing in the Digital Era’ organised by Acharya Bangalore B-School on	14^th June, 2019.
15.	Mrs. Charithra C M,	Comparative Analysis of Balance Sheet with reference to Multiple Special steel. Pvt. Ltd.,	National Conference on Innovation in Management & Entrepreneurship organized by SJB Institute of Technology.	4^th May, 2019
16.	Dr. Bhavya Vikas	Optimum Portfolio Theory Comes of Age	National Conference on ‘Innovations in Management & Entrepreneurship’ organised by SJB Institute of Technology, Bangalore	4^th May, 2019
17.	Mrs. B.A Karpagam	Green marketing strategies to enhance sustainability and profitability of handloom silk in Karnataka	2nd International Conference on Research in Business Management and Information Technology organized by RNS Institute of Technology, Bangalore	25th and 26^th April, 2019
18.	Mrs. B.A Karpagam	Use of social media for marketing handlooms	International Conference on Contemporary Innovations in Industry and Commerce (CIIC-2019) organized by Department of Post Graduate Studies and Research in Commerce, Mangalore University, Mangalore	22^nd and 23^rd Feb, 2019
19.	Dr. Bhavya Vikas Mrs. Charithra C.M.	Financial Performance Analysis of Orange County Resorts & AMP Hotels Ltd., Bangalore	2 day International Conference on ‘Innovative Practices in Management and Entrepreneurship’ organised by BNMIT, Bangalore	27^th & 28^th December, 2018. .
20.	Dr. Bhavya Vikas Mrs. Charithra C.M	Transmission of Stock Returns: Mean and Volatility Spillover Effects in Selected Stock Market	2 day International Conference on ‘Innovative Practices in Management and Entrepreneurship’ organised by BNMIT, Bangalore	27^th & 28^th December, 2018.
21.	Aditya Ranga M. Deepika Jadav K. Neetha Mahadev	Productive Agricultural Supply Chain Management in Selected Asian Countries	2 day International Conference on ‘Innovative Practices in Management and Entrepreneurship’ organised by BNMIT, Bangalore	27^th & 28^th December, 2018.
22.	Kishan M. R. Neetha Mahadev	Impact of Content Marketing in Healthcare Industry	2 day International Conference on ‘Innovative Practices in Management and Entrepreneurship’ organised by BNMIT, Bangalore	27^th & 28^th December, 2018.
2017-18
23.	Dr. Bhavya Vikas Mrs. Charithra C.M	Crypto Currency- the rise of Digital Cash	A National Seminar on ‘Digital transformation Trends in Financial Services: Challenges and Opportunities’ Organised by Sri Padmavati Mahila Visvavidyalayam, Tirupati	23^rd & 24^th March , 2018.
24.	Mr. Bharath Bhushan B	“Branding Strategies for IT Industries in Bangalore City”	National Conference on Emerging Trends in Finance, Human Resource, Marketing and Entrepreneurship (NCFHME’18) held at M. Kumarasamy College of Engineering, Thalavapalyam- Karur	16^th March, 2018.
25.	Dr. Bhavya Vikas and Ms. Charithra C M	“Convergence of Microfinance Institutions- A Study on Performance of Select MFIs”	International Conference on Global Convergence of New Age Business Practices and Strategies organised by Mount Carmel College, Autonomous and Binary University, Malaysia	1^st & 2^nd March, 2018
26.	Ms. Padma Bhaskar-	-“Sustainability Reporting- A tool for voluntary disclosure of non financial performance by the companies”	National Conference on Strategic Decision Making- The role of Business Analytics ,Ramaiah Institute of Management	31^st January, 2018
2016-17
27.	Dr. Bhavya Vikas	“Shattering the Glass Ceiling-the Woman Manager”	National Conference on Shaping the Future: Digitize India! Startup India! Organised by Sai Vidya Institute of Technology, Bangalore	20^th & 21^st April, 2017.
28.	Dr. L. Vijayashree Mrs. K. Chellamma	“An Innovative way in recruitment using Social Media”	International Conference on Trends in Innivation & Entrepreneurship sponsored by UGC & APSCHE at Sri. Padmavathi Mahila Visvavidyalam, Tirupati	29^th , 30^th & 31^st March 2017
29.	Mr. B. Bharath Bhushan	“Geo-Politics of Indian Ocean and its Impact on India”	in the National Conference ‘Suprayoga’ organised by Global Institute of Technology, Bangalore	23^rd March 2017
30.	Ms. A Ruth Priya, Mr. Bharath Bhushan B & Dr. K. Purushothaman	A Contemporary Issue on Eco-Friendly Consumerism	National Conference on “Neoteric Advances and Predicaments in Business Environment” held at Global Academy of Technology, Dept. of MBA-Suprayoga-2017.	23^rd March, 2017
31.	Dr. K. Purushothaman	Environmental Governance & Its Impact on Sustainable Growth	International Conference- Fusion 2017 on Emgerging Trends in Governance for sustainable growth held at IFIM College, Bangalore	10^th March 2017
32.	Dr. Mukund Sharma	Demonetization and their impact on Housing Sector”	One day Inter-Disciplinary National Seminar	28^th February 2017
33.	Dr. Mukund Sharma	Study on Impact of Demonetization on Housing Sector in India”	National Conference on “Impact of Demonetization on Indian Economy” organized by the department of Commerce, at Sri Jagadguru Renukacharya college of Arts, Science	22^nd February 2017
34.	Mr. Sridhar K	“Demonetization and their impact on Housing Sector” in one day Inter Disciplinary	National Seminar on the theme – Demonetization in Emerging Digital Economy of India: Challenges and opportunities- A Convergent and Divergent perspective” organized by Maharani Women’s Arts, Commerce and Management College, Bangalore	28^th February 2017
35.		“Achieveing excellence Management Education in the current Scenario”	UGC sponsered two days National Conference on Strategies for achieving excellence in Business education A global persepsective , organised by the Dept. of Commerece, APS college of Commerece, Bangalore.	22^nd & 23^rd February 2017.
36.		“Study on Impact of Demonetization on Housing Sector in India”	National Conference on “Impact of Demonetization on Indian Economy” organized by the department, Sri Jagadguru Renukacharya college of Arts, Science and Commerce	22^nd February 2017
37.	Ms. Charithra C M & Dr. Bhavya Vikas,	“Demonetization- A Comparative Analysis of Volatility between Nifty 50 and INR- USD Exchange Rate”	National Conference on ‘Management of Demonetization: Challenges and Opportunities Ahead’ organised by Stanley College of Engineering and Technology for Women, Hyderabad,	27^th & 28, February, 2017.
38.	Mr. Sridhar K,	Study on Impact of Demonetization on Housing Sector in India”	National Conference on “Impact of Demonetization on Indian Economy” organized by the department of Commerce, at Sri Jagadguru Renukacharya college of Arts, Science	22^nd February 2017
39.	Mrs. Chellamma K	Effect of Demonetisation on India’s GDP	National Conference on “Business Opportunities and challenges in the cashless Era” at Smt. Danamma Channabasavaiah College of Arts, Commerce, Science & Management Studies, Kolar	16^th February 2017
40.	Dr. K. Purushothaman	Impact Of Cashless Era On Small And Medium Enterprises	National Conference on “Business Opportunities and Challenges in the Cashless Era at Smt. Danamma Channabasavaiah College of Arts, Commerce, Science & Management Studies, Kolar	16^th February 2017
41.	Mr. Sridhar K,	Performance Evaluation of Selected Private Sector Bank in India	National Conference on “Role of Digital India in Make in India Campaign” organized by PES University, Bangalore.	17^th September 2016
42.	Dr. Mukund Sharma, Ms.Tripti Arvind,	Diversity Management Practices Followed by Selected Information Technology Companies in India: An empirical Study	International Conference on Management and Economics (ICME-2016) at University of Ruhuna, Srilanka.	26^th August,2016
43.	Ms. Charithra C.M.	A Study on Effectiveness of Performance Management with reference to Altran Technologies,	National Conference on Recent Trends in Management, organised by the K S School of Engineering and Management	6^thMay 2016
44.	Mr. BharathBhushan.B	Corporate Social Responsibilities and Sustainable Practices”	UGC Sponsored International Seminar on “ Corporate Social Responsibility Initiatives for Inclusive and Sustainable Development	19^th and 21^st February 2016
45.	Dr. Mukund Sharma	An Empirical Test of Efficiency of Exchange Traded Currency Futures in India	5th India Finance Conference organised by IIM, Kolkata	17^th -19^th December 2015
46.	Dr. Mukund Sharma	An Empirical Investigation into Use of Exchange Traded Currency Options among Indian Exporters	4th International Conference on Management and Economics organised by Faculty of Management and Finance, University of Ruhuna, Srilanka	27^th and 28^th August 2015
47.	Dr. S.K. Prasad Mrs. Neetha Mahadev	Innovative, Integrated and Inclusive Management Pedagogy: A Case Study of Leveraging MOOCs with Main Stream	Indian Management Conclave held at Indian School of Business	29^th -30^th July, 2015
48.	Mr. Sridhar.K.	Recent Trends in Selected Balanced Mutual Fund Schemes in India	National Conference on Recent Trends in Management organised by K.S.School of Engineering and Management	28^th May 2015
49.	Mr Sridhar.K and Mr Bharath Bhushan. B	A Study on Corporate Social Responsibility Initiatives of Wipro Limited	International Conference on “Research in Business Management and Information Technology” organised by RNSIT	29^th and 30^th April, 2015
50.	Dr.L. Vijayashree & Ms. A .RuthPriya	A Empirical Study on Social Networking Sites and their Perceived Benefits	National Conference on Transformational Excellence in Entrepreneurship and Management organised by Sree Saastha Institute of Engineering and Technology with NFED.	31^st March,2015
51.	Mr. Sridhar.K. & Mr. Bharath Bhushan. B.	Past, Present and Future of Management Education in India	RPES National Conference	6^th and 7^th March 2015.
52.	Ms. TriptiArvind & Ms. Charithra. C.M	Employee Job Satisfaction in Helios &Matheson	National level HR Conference organised by Christ University	6^thMarch 2015
53.	Mr. Sridhar.K	A Study on Performance Evaluation of Housing Finance Institutions in Karnataka-A Literature Review	International Conference on “Challenges and Opportunities for Developing Sustainable RUBAN Society” organised by DayanandaSagar Business Academy,	13^th and 14^th February 2015
54.	Mr. Bharath Bhushan B	Management Education in India – Current Scenario and the Way Forward	International Conference organised by K.S.Hedge Institute of Management	29^th and 30^th December 2014.
55.	Mr. Sridhar.K.	A Study on the Role of GFSPL in Development of Women Entrepreneurs and their Success Stories	6^th National Conference organised by SJBIT	6^th November 2014

PAPERS PRESENTED BY FACULTY

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