This post was last updated on September 1st, 2026
RESEARCH CENTER DETAILS
The Department of Business Administration (MBA) at BNM Institute of Technology (BNMIT) houses a Research and Development center recognized by Visvesvaraya Technological University (VTU), offering Ph.D. by research programs. The center is supported by 5 research guides with extensive industrial and academic experience, currently mentoring 19 research scholars pursuing their Ph.D. degrees. The research focuses on areas such as Finance & FinTech, Human Resource Management, Strategic Management, Marketing Management, Operations Management.
The centre provides state-of-the-art research facilities, including business analytics and visualization platforms, statistical and econometric software, AI and machine learning tools, financial and market databases, business simulation environments, and digital research resources supporting cutting-edge research across management and allied business disciplines. These resources have facilitated a significant number of publications in national and international journals and conferences, as well as Research Projects. Additionally, the department has established Memorandums of Understanding (MoUs) with various companies to enhance research and development activities.
Research Supervisors / Ph.D Guides in the Department:
| Sl. No | Name of the Guide | Area of Research |
| 1 | Dr. N Mukund Sharma | Finance |
| 2 | Dr. Neetha Mahadev | Marketing & General Management |
| 3 | Dr. Bhavya Vikas | Finance |
| 4 | Dr. Charithra C M | Finance & Analytics |
| 5 | Dr. Padmalini Singh | Marketing |
| 6 | Dr. L Vijayashree | HR |
| 7 | Dr. G Nagalingappa | Marketing & General Management |
| 8 | Dr. Pandu Naik | HR |
Scholars Awarded Ph.D degree from the Research center
| Sl No | Name of Scholar | Research Supervisor | Research Topic | Year of Graduation |
| 1 | Princy Thomas | Dr. G. Nagalingappa | Analysis of the Effectiveness of requirements for the said degree | 2014 |
| 2 | Neetha K V | Dr. G. Nagalingappa | Women Entrepreneurs Conflicts and Conflict Resolution Styles at Different stages of Business Development – A study on Women Entrepreneurs of Selected SMEs in and around Bengaluru | 2016 |
| 3 | Shaji Kurian | Dr. Pandu Naik | Emerging Trends in Human Resource Strategies among SMEs in the light of Global Competition: With Special Reference to Machine Tool SMEs | 2017 |
| 4 | Maazuddin Khan | Dr. L Vijayashree | Impact of E-Governance On Administration with Special Reference to Governance of Karnataka & its Employees | 2019 |
| 5 | Deepali Jain | Dr. L Vijayashree | The Impact of Occupational Stress On Attitude of IT employees during Strategic Alliances | 2019 |
| 6 | K Chellamma | Dr. L Vijayashree | Impact of Social Networking Sites on Selected Human Resource Practices of IT and ITES companies in Bengaluru | 2020 |
| 7 | Ibha Rani | Dr. N Mukund Sharma | A Study of Efficiency of Indian Banks in the Post Liberalization Era | 2022 |
| 8 | Charithra C M | Dr. N Mukund Sharma | A study on Stock Market Volatily and Spillover Effect on Selected Developed and Emerging Asian Markets | 2022 |
| 9 | Tripti Aravind | Dr. N Mukund Sharma | Diversity Management Recruitment Practices in Information Technology Organisations | 2024 |
| 10 | Sumukh S G | Dr. L Vijayashree | Impact of Culture & Stress on Job Satisfaction with Special References to ITES Industry, Bangalore | 2025 |
| 11 | Shishira Srinivasa | Dr. L Vijayashree | A Study on Employees Perception, Attitude and Behaviour towards Work Stress and Its Management with Respect to Knowledge Process Outsourcing Industry in Bengaluru | 2024 |
| 12 | Sridhar K | Dr. N Mukund Sharma | Performance Evaluation of Selected Housing Finacne Companies in India with Special Focus on Borrowers Satisfaction | 2025 |
| 13 | C Prabhavathi | Dr. N Mukund Sharma | Impact of Asset Liability Management on Banks Performance | 2025 |
| 14 | Santhosh K V | Dr. Bhavya Vikas | A Study on Impact of Pschological Contract on Employee Engagement using Casual Loop Modeling | 2026 |
| 15 | Kishan M R | Dr. Neetha Mahadev | Effect of Branding on Audience Acceptance: A comparative Analysis of Uni-media and Cross-media Content | 2026 |
Research Scholars Pursuing Ph.D degree in the Research center
| Sl No | Guide Name | Research Scholar | Year of Registration | Research Topic | Current Status |
| 1 | Dr. Neetha Mahadev | D MAHENDRAN | 2025 | Measuring Authenticity in User-Generated Content and Consumer Trust: An Empirical Study in Bangalore | New Admission |
| 2 | Dr. Mukund Sharma | INDIRA C M | 2012 | A study on Gold futures as a hedging tool | Submission Stage |
| 3 | Dr. Charithra C M | HEMANTH GOWDA N | 2025 | Social Entrepreneurship as a catalyst for Rural Income generation in south India assessing challenges and solutions | Written Course Work |
| 4 | Dr. Charithra C M | SANJAY N | 2025 | Empirical Research on Relative Measures of Economic and ESG environment social governance investment key indicators in Indian investors decision making dynamics An ISM Approach | Written Course Work |
| 5 | Dr. Mukund Sharma | SANJAY A | 2024 | A study on Strategic healthcare management in Rural Karnataka by Design and implementation of AI enabled health pod | Written Course Work |
| 6 | Dr. Charithra C M | PRATHYUSHA PASUPULETI | 2024 | A study on Impact of AI on Project Management | Pre Ph. D Comprehensive Viva Competed |
| 7 | Dr. Neetha Mahadev | PHANI RAM PINGALI | 2021 | Role of 2nd Generation Agripreuners in the Development og Agritourism Sector in the State of Karnataka | Pre Ph. D Comprehensive Viva Competed |
| 8 | Dr. Neetha Mahadev | KOKA OPIKA | 2020 | The Influence of Social Network on online purchasing Behavior of Consumers: Apparel Industry | Pre Ph. D Comprehensive Viva Competed |
| 9 | Dr. L. Vijayashree | LEKHA V | 2020 | Transformational Leadership and its Impact on Knowledge sharing, Innovative Behaviour, Job Performance and Firm Performance | Pre Ph. D Comprehensive Viva Pending |
| 10 | Dr. Bhavya Vikas | SUDEEP KUMAR B | 2020 | A Study on Payments Bank with respect to India Post | Pre Ph. D Comprehensive Viva Competed |
| 11 | Dr. L. Vijayashree | TEJASWINI L KULKARNI | 2020 | The Role of Emotional Intelligence in Navigating Successful Career path among Secondary stage learning students. | Pre Ph.D Comprehensive Viva Pending |
| 12 | Dr. Bhavya Vikas | VASUDHA SRIVATSA | 2020 | study on investment decision criteria of working women post Covid pandemic outbreak | Open Seminar 1 Completed |
| 13 | Dr. N. Mukund Sharma | VINITHA V | 2020 | Feasibility Report on E Waste Recycling to create a platform for unorganised e waste recyclers. | Pre Ph.D Comprehensive Viva Completed |
| 14 | Dr. Bhavya Vikas | RASHMI R | 2019 | Impact of Cognitive Ergonomics on work stress and training need analysis with special reference to select IT companies in Bangalore city. | Open Seminar 2 completed |
| 15 | Dr. Mukund Sharma | ISHWAR N MAANAY | 2019 | Branding Strategies adopted by Engineering Colleges in Karnataka | Open Seminar I Completed |
| 16 | Dr. Neetha Mahadev | VAISHNAVEE EISHWAR MAANAY | 2019 | Practices For Sustainability of Indian Higher Education | Open Seminar I Completed |
| 17 | Dr. Neetha Mahadev | JOHN PRADEEP KUMAR | 2017 | A Study on Stock Returns and Trading Volume Linkages with Reference to Indian Capital Market | Theses Submitted |
| 18 | Dr. Mukund Sharma | PRASHANTH KUMAR A C | 2012 | Management of Fiscal Deficit in India-A Critical Study | Submission Stage |
Research Facilities available in the R&D center.
The R&D Centre of the Department of Business Administration provides a well-equipped and technology-enabled research environment designed to support high-quality, interdisciplinary research in management and allied business disciplines. The Centre is equipped with advanced business analytics, statistical and econometric software, data visualization and business intelligence tools, artificial intelligence and machine learning platforms, financial and market research databases, and digital research resources. These facilities enable researchers to undertake quantitative, qualitative, predictive, and data-driven studies across diverse areas of business administration.
The Centre further provides access to business simulation and decision-support tools, research databases, industry and market intelligence resources, and specialized software for research in finance, marketing, human resource management, operations, entrepreneurship, strategy, project management, sustainability, and business analytics. The integrated research infrastructure facilitates faculty and scholar collaboration, supports doctoral and postgraduate research, encourages industry-oriented research, and promotes innovative, evidence-based solutions to contemporary business and societal challenges.
List of Journal Publications Through Research Center
2025–26
| Sl. | Author | Title of Publication | Journal / Publication |
| 1 | Mukund Sharma | Do Fiscal Contractions Shocks Trigger Investment Collapses: Evidence from a Global Panel | Economies 2026 |
| 2 | Mukund Sharma | Analyzing the Nexus of Stock Return Dynamics, Trading Volume and Volatility in the Indian Stock Exchange | International Journal of Emerging Markets |
| 3 | Neetha Mahadev | Building Movie Brand Equity: A Moderated Mediation Perspective of Emotional Engagement and Social Influence | TPM – Testing, Psychometrics, Methodology in Applied Psychology |
| 4 | Ranjitha R | Predicting NGO Effectiveness in Indian Dark Tourism Through Machine Learning | ResearchGate |
| 5 | Ranjitha R | Application of Wireless Sensor in Smart Cities, Healthcare and Environmental Monitoring | ResearchGate |
| 6 | Ranjitha R | Reinforcement Learning-Based Dynamic Pricing Framework for E-Commerce Revenue Growth | International |
| 7 | Sandhya Yeriyuru Umesh | Digital Transformation, Strategic Insights and Organisational Effectiveness in Contemporary Organisations | Scientific Culture |
| 8 | Sandhya Yeriyuru Umesh | Clicks to Growth – The Role of Digital Marketing Strategy in Entrepreneurial Success | Minnesota Journal of Business Law and Entrepreneurship |
| 9 | Shilu Varghese | Artificial Intelligence in Marketing: Redefining How Firms Understand and Influence Consumers | International |
| 10 | Padmalini Singh | Perceptions and Acceptance of Artificial Intelligence in Dentistry: A Comprehensive Examination of Dentists’ Attitudes and Behavioural Intentions Towards AI Integration in Clinical Setting | Public Health of Indonesia |
| 11 | Padmalini S | Next-Gen Sustainability: Analysing Attitudes and Actions of Gen Z towards Circular Economy and Eco-Friendly Practices | International |
| 12 | Padmalini Singh | Influencer Marketing and Consumer Purchase Intentions in the Fast Fashion Industry | Journal of the Community Development in Asia (JCDA) |
| 13 | Padmalini Singh | Transition from Local Markets to Digital Platforms: A Study on Barriers to the Usage of Affordable Digital Marketing Tools among Rural Women Entrepreneurs in Karnataka | Asian Journal of Economics Business and Accounting |
| 14 | Singh P | From Vision to Venture: Raksha Shenoy’s Entrepreneurial Journey with Tapas Foods | The CASE Journal |
| 15 | Padmalini Singh | Reconceptualising Motivation in the Gig Economy: A Systematic Review of Algorithmic, Intrinsic, and Extrinsic Drivers | Asian Journal of Economics Business and Accounting |
| 16 | Santhosh K V | A Study on Changing Performance Intentions During Different Stages of Psychological Contracts | International Journal of Innovative Research and Scientific Studies |
| 17 | Dr. Bhavya Vikas | The Role of India Post Payments Bank towards Digitalization of Postal Services – A Systematic Literature Review | Indian Journal of Natural Sciences |
| 18 | Dr. Bhavya Vikas | Data Envelopment Analysis and Financial Performance with Altman’s Z Score at Bajaj Finserv, Bangalore | Journal of Emerging Technologies and Innovative Research (JETIR) |
| 19 | Dr. Bhavya Vikas | Analysis on Risk and Return of Selected Equity on Banking and FMCG Sectors | Iconic Research and Engineering Journals |
| 20 | Charithra C M | A Comparative Study on Risk and Return of NSE Sectoral Indices with NIFTY 50 as Benchmark | Iconic Research and Engineering Journals |
| 21 | Charithra C M | A Study on Impact of Nifty 50 Volatility on Stock Price | Iconic Research and Engineering Journals |
| 22 | Charithra C M | A Study on Relationship Between Indian Gold Market and Index | Journal of Research in Business and Management |
| 23 | Charithra C M | Market Turmoil and IPO Listings: The Effect of Volatility in the Indian Market | International Journal of Accounting and Economics Studies |
| 24 | Charithra C M | Unpacking Retail Investor Behaviour in SME IPOs: What Fuels the Frenzy? | International Journal of Innovative Research and Scientific Studies |
| 25 | Charithra C M | Deep Learning-Based Stock Market Forecasting: A Comparative Analysis of ANN, CNN, and LSTM | Investment Management and Financial Innovations |
| 26 | Prathyusha P | Measuring the Financial Health of Companies Using Z Score and Data Analytics | Iconic Research and Engineering Journals |
| 27 | Prathyusha P | Pre-And Post-IPO Financial Analysis of Energy Sector Firms | Journal of Research in Business and Management |
2024–25
| Sl. | Author | Title of Publication | Journal / Publication |
| 1 | Neetha Mahadev | Impact of Social Media Marketing on Consumer Buying Behavior in Cosmetics Industry | Journal of Emerging Trends and Novel Research |
| 2 | Neetha Mahadev | A Study on Sustainable Marketing Practices of Selected Companies in Indian Chemical Industry | International Journal of Creative Research Thoughts |
| 3 | Neetha Mahadev | The Impact of Currency Fluctuations on Import Cost and Export Revenue of Tolar Ocean Products | International Journal of All Research Education and Scientific Methods |
| 4 | Neetha Mahadev | A Study on Relationship Between Indian Gold Market and BSE Sensex, Nifty 50 | International Journal of Creative Research Thoughts |
| 5 | Neetha Mahadev | A Study on Cost Volume Profitability Analysis | International Journal of All Research Education and Scientific Methods |
| 6 | Neetha Mahadev | A Case Study in Karnataka Focusing on Green Marketing of Farm Stays | NOLEGEIN Journal of Global Marketing |
| 7 | Bhavya Vikas | A Study on Dynamics of Stock Market Volatility | International Journal of Scientific Research in Engineering and Management |
| 8 | Bhavya Vikas | A Study on Impact of Expense Ratio on Mutual Fund Performance | Journal of Emerging Technologies and Innovative Research |
| 9 | Bhavya Vikas | Portfolio Evaluation of Selected Large Cap & Midcap Mutual Fund Schemes | Journal of Emerging Technologies and Innovative Research |
| 10 | Bhavya Vikas | Analysis of Financial Performance of JK Tyre & Industries Ltd. Using DuPont Analysis | International Journal of Scientific Research in Engineering and Management |
| 11 | Bhavya Vikas | Corporate Governance and Financial Reporting: A Case Study of Aditya Birla Grasim Industries | International Journal of Creative Research Thoughts |
| 12 | Padmalini Singh | Raksha Shenoy’s Entrepreneurial Journey with Tapas Foods | CASE Journal |
| 13 | Prathyusha Pasupuleti | A Study on Perception of Investors Towards Life Insurance as an Investment Option | International Journal of Novel Research and Development |
| 14 | Prathyusha Pasupuleti | A Comparative Study of Rolling versus Benchmark Performance Returns in Selected Mutual Funds | International Journal of Scientific Research in Engineering and Management (IJSREM) |
| 15 | Vasudha Srivatsa | Exploring Sustainability and Profitability: A Systematic Review of Environmental, Social and Governance Factors | Indian Journal of Natural Sciences |
| 16 | V. Vidyashree | Environmental Impact of Steel Production and Its Challenges in Achieving Sustainability | ShodhKosh: Journal of Visual and Performing Arts |
| 17 | Santhosh K V | A Comparative Analysis of Employee Psychological Contract in Manufacturing vs IT and ITES Companies | Indian Journal of Natural Sciences |
| 18 | Santhosh K V | Planning Perspectives on Psychological Contracts and Job Performance of Special Educators for Learners with Intellectual Disabilities | The Journal of Applied Bioanalysis |
| 19 | Santhosh K V | A Study on Changing Performance Intentions During Different Stages of Psychological Contracts | International Journal of Innovative Research and Scientific Studies |
2023–24
| Sl. | Author | Title of Publication | Journal / Publication |
| 1 | Dr. N. Mukund Sharma, C M Indira | An Empirical Study on the Factors Influencing Investment Behavior of Investor Towards Gold Futures | Migration Letters |
| 2 | Dr. N. Mukund Sharma, Prashanth Kumar A C | Dissecting India’s Fiscal Ecosystem: A Thorough Investigation of the Central Government’s Financial Flow and Obligations | Migration Letters |
| 3 | Dr. Prathima V G, Dr. Kanakana Mokhupadhyyay | Are ‘Return to Work’ Initiatives a Solution to Increase Representation of Women in the… | METSZET Journal |
| 4 | Mrs. Prathyusha P, Manu S | A Study on Volatility Analysis of Commodities Market with Reference to Gold & Silver | TIJER – International Research Journal |
| 5 | Mrs. Prathyusha P, Manu S | A Study on Capital Budgeting at Innova Printing and Packaging Co. Pvt. Ltd | TIJER – International Research Journal |
| 6 | C. Prabhavathi, Dr. N. Mukund Sharma | An Analysis of NPA Management and Asset Resolution – Evidence from the Indian Banking Sector | Journal of Namibian Studies |
| 7 | Sridhar K, Dr. Mukund Sharma | Housing Loan Borrowers Perception: Special Focus on Housing Finance Company and Public Sector Bank | Journal of Namibian Studies |
2022–23
| Sl. | Author | Title of Publication | Journal / Publication |
| 1 | Ranjitha Radhakrishna | Analysis of Customer Sentiments on Review Sites Toward Selected Travel Companies: A Big Data Approach | BOHR International Journal of Social Science and Humanities Research |
| 2 | Ranjitha Radhakrishna | An Exploratory Review on the Role of Tourism Digital Marketing Tools and Trends | Applied Management Perspectives |
| 3 | Santhosh K V, Dr. Bhavya Vikas | Role of Pre-Employment Stage of Psychological Contract in Enhancing Employability of Job Seekers | Journal of Xi’an University of Architecture & Technology |
| 4 | Dr. Neetha Mahadev | Evolving Audience Viewing Patterns and Future Business Scope – Rise of OTT Platforms Post COVID-19 Pandemic | Metszet |
| 5 | Dr. Bhavya Vikas, Dr. Charithra C M, Dr. Mukund N Sharma | A Study on Reliability of Dividend Discount Model in Determining the Intrinsic Value of Selected Stocks from NSE | Neuro Quantology |
| 6 | Dr. Bhavya Vikas, Dr. Charithra C M | A Study on Performance of Nifty During Covid Pandemic Using Technical and Macroeconomic Analysis | International Journal of Business and Management Invention (IJBMI) |
Book Chapters
| Sl. | Year | Author | Chapter Title | Book / Publisher |
| 1 | 2023–24 | Ranjitha Radhakrishna, Sonia Mathew | Women’s Empowerment Within the Tourism Industry: Risk Assessment and Mitigation Strategies for Solo Women Travellers – Chapter 17 | IGI Global |
| 2 | 2022–23 | Santhosh K V, Dr. Bhavya Vikas | Development of Pre-Employment Psychological Contract | Futuristic Trends in Management, IIP Proceedings |
Books Published
| Sl. | Author | Book Title | Publisher |
| 1 | Dr. L Vijayashree | Business Environment | R. Chand Publications, New Delhi |
| 2 | Dr. L Vijayashree | Strategic Management | Vision Publications, Bangalore |
| 3 | Dr. L Vijayashree | Organizational Behaviour | United Publishers |
| 4 | Dr. Mukund Sharma | Banking and Financial Services | HPH, Mumbai |
| 5 | Dr. Mukund Sharma | Security Analysis and Portfolio Management | HPH, Mumbai |
| 6 | Dr. Mukund Sharma | Stock and Commodity Markets | HPH, Mumbai |
| 7 | Dr. Mukund Sharma | Banking Regulations and Operations | HPH, Mumbai |
| 8 | Dr. Mukund Sharma | Financial Markets and Services | HPH, Mumbai |
| 9 | Dr. Mukund Sharma | Financial Services | HPH, Mumbai |
| 10 | Dr. Mukund Sharma | Management Accounting | HPH, Mumbai |
| 11 | Dr. Mukund Sharma | Indian Financial System | HPH, Mumbai |
| 12 | Mrs. Savita G Rao | Foundations of Human Skills and Cultural Heritage | Vision Publications |
List of Conference Publications Through Research Center 2025–26
| Sl. | Author | Title | Conference | Date / Year |
| 1 | Prathyusha P | A CNN–LSTM Hybrid Framework for Multimodal Stock Market Movement Prediction Using Nifty 50 Data | 2026 International Conference on Intelligent and Innovative Technologies in Computing, Electrical and Electronics (IITCEE), Bangalore, India | 2026 |
2021–22
| Sl. | Author | Title | Conference | Date / Year |
| 1 | Dr. Charithra C M, Dr. Bhavya Vikas | Volatility Analysis of Selected Stocks from Financial Services Sector for Pre and Post Covid-19 | International Virtual Conference on “Sustainable Development in Search of New Development Model” | March 26–27, 2022 |
| 2 | Mr. Santhosh K V | Role of Pre-Employment Stage of Psychological Contract in Enhancing Employability of Job Seekers | International Conference on Frontiers in Engineering, Management and Science | April 28, 2022 |
