|Date||18 Dec 2021|
|Organisation||BNM Institute of Technology|
|Audience||3rd Sem MBA students|
|Profile of the speaker||Mr. Pavan Balaji is a Recruitment Marketing Advisor at Global SBO, he has completed his MBA specialization in Marketing and HR from the M.P. Birla Institute of Management (affiliated to Bangalore University).|
His area of expertise includes digital marketing, social media, employer branding, event marketing and content creation at a global scale. Mr. Balaji has worked with Naukri.com for 6yrs. In the 6 years at Naukri, he was promoted 6 times and received 10 outstanding performance awards.
|Report||The speaker began his lecture by explaining how actual employer branding is built in Global SBO.|
The Speaker described various elements involved in employer’s branding:
● Employers value proposition and mix
● Employer Branding and talent attraction
● AIDA Model in Marketing
● Employer Branding, Talent Marketing and Job Marketing
● Channel and Conversion Funnel
● Campaign Measurement
Search Engine Optimization (SEO)
He gave an idea about SEO and its importance, which means improving a site to increase its visibility when people search for products or services related to business in Google, Bing, and other search engines. He also explained how to evaluate the existing market developments, trends and collate that information to develop business. He even cited a real-life scenario from the industry – how Global SBO worked at the time of covid pandemic and how were they able to diversify their work process.