|Date||15 Dec 2021|
|Organisation||BNM Institute of Technology|
|Audience||3rd Sem MBA students|
|Profile of the speaker||Mr. Guru Prasad is an alumnus of BNM Institute of Technology. He started his career at ANZ bank and has a working experience of 5 years in various departments. He was also part of Aegis Limited as a Team Lead before returning to ANZ in Home loan department.|
|Report||A Workshop on ‘Problem solving and ideation’ was conducted for the MBA students of 3rd semester.|
The Speaker started explaining about how ideas are generated in a working environment. Following are the excerpts from his talk-
● Necessity is the mother of all innovation (how necessity creates a need to generate ideas about any issues or problems)
● Every problem has an equal chance of getting a solution to it
● How companies manage to sell any product even at the time of Covid-19 pandemic
● Change is the constant thing in the world and how the preference of people changes about any problem or idea generation
Speaker provided an insight on various idea generating programs by companies and how they capitalise by identifying the fact that people are ready to pay to satisfy their basic needs (e.g.: flip kart and amazon).
By the end of the session students were given chance to clarify their questions and queries.