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    This post was last updated on       December 31st, 2022

Ranjitha R.


Designation : Assistant Professor 

Area of specialization : Marketing Management 

Date of Joining BNMIT : 05/12/2022

Nature of Association : Regular

E-mail Id : ranjitha.radhakrishna93@gmail.com

No. of years of Experience : 6.2 years (Teaching)

Qualification

 

DegreeInstitutionMonth & Year of Passing
Ph.D.Christ (Deemed to be University)2021
MBARNS Institute of Technology, Bengaluru2014-2016
B.COMJain University, Bengaluru2011-2013

Experience: 14.2 years

  • Teaching – 6 years 
  • Industry: 08 Months

At College

  1. Internal Test coordinator
  2. NSS Coordinator
  3. International Conference organised
  4. SDP coordinator
  5. Member, IQAC, Acharya (2019-22)
  6. Criteria coordinator for Criteria 2, NAAC, Acharya (2019-20)
  7. Fest Coordinator for Exuberance and Ignite– An Inter-collegiate Management Fest, conducted in 2017, 2018,2019 and 2022
  8. Coordinated FDPs, workshops and seminars
  9. Organized Campus level Marketing Expo 2022
  10. Organized Industry visit for various companies
  11. Conducted Entrepreneurship program for students on location students inside college campus
  12. Worked for setting up incubation cell for budding entrepreneurs University level

University level:

University Question paper setter 2018-22

  1. Expertise / list of subjects handled
    • Areas of expertise: Marketing Management, Digital Marketing, Entrepreneurship
    • List of subjects handled:
      1. Digital Marketing
      2. Emerging Exponential Technologies
      3. Integrated Marketing Communications
      4. Management and Organization Behaviour
      5. Managerial Communication / Business Communication
      6. Human Resource Management
      7. Business Research Methods
      8. Entrepreneurship and Legal aspects
      9. Public relations
      10. International Marketing Management
      11. Consumer Behaviour
      12. Compensation Management
      13. Advertising Management
  2. Software’s Handled
    • MS-Office
    • SPSS

Journal Publications:

  • Presented and published a paper on “Ethical and unethical practices in social media” organised by Acharya Graduate Studies held on June 20th 2019 published in Journal of emerging technology and innovative research.
  • Presented a paper on “Challenges faced by rural entrepreneurs” Organised by New Horizon college of engineering, Bangalore held on June 23rd 2020 and published by International journal of scientific research in science, engineering and technology.
  • Published book chapter on title “Challenges faced by rural entrepreneur” in IGI Global 2021.

Conference:

International

  • Presented a paper on “Foreign direct investment” organised by Urumu DhanaLakshmi college, Trichy held on January 20th 2017
  • Presented a paper on “Challenges of social entrepreneurship” Organised by Bangalore University (Global. Conference) held on Nov 19th 2017
  • Presented and published a paper on “Ethical and unethical practices in social media” organised by Acharya Graduate Studies held on June 20th 2019
  • Presented a paper on “Women’s buying shopping behaviour” organised by Acharya Institute of Technology held on Sept 15th 2021
  • Presented a paper on “Impact of e-learning among college students, with respect to e-learning companies” through virtual mode organised by Second International conference on emerging trends on commerce, science, engineering management technology (ICCSEMT -2022) held on Feb 24th 2022
  • Presented a paper on “Analysis of Customer Sentiments on Review Sites towards Selected Travel Companies : A Big Data Approach” organised by ERMA 2022- Nitte Meenakshi Institute of technology with collaboration Kettering University USA, Michigan held on Nov 15th 2022.

National

  • Presented a paper on “Customer satisfaction towards online shopping” organised by SSMRV college, Bangalore held on Aug 25th 2017
  • Presented a paper on “A study on women entrepreneurs-key to accelerating growth in India” organised by Government arts college, Trichy held on April 26th 2018
  • Presented a paper on “Growth and challenges in Indian service sector” organised by Garden City University, Bangalore held on Sept 20th 2018

 

Project Experience

  • Project name: ‘A study on consumer buying decision on assortment of car varieties at Renault’

Fellowship details: Student research project for academic purpose MBA

Duration: 3 months (Jan – March)

Organization: Trident Renault Pvt Ltd, Bangalore

Year: 2016

  • Project name: ‘A study on Employee Motivation in RNS Motors Pvt Ltd.’

Fellowship details: Student research project for academic purpose B.COM

Duration: 3 months (Jan-march)

Organization: RNS Motors, Bangalore.

Year: 2013

  • Project name: Customer satisfaction towards shopping through mobile

Fellowship details: Student research project for academic purpose MBA

Duration: 2 months (Jan – Feb)

Year: 2015

  1. Certifications:
  2. Completed MOOC course on ‘Global Marketing Management’ in 2019
  3. Completed a course on ‘Fundamentals of Digital Marketing’ by Google in 2022
  4. Workshops and FDPs attended:
  5. Participated in outbound learning program titled ‘Self-development through experimental learning’ at Pegasus Institute in 2016
  6. Conducted and Participated in Workshop on ‘Research methodology’ held at Cambridge Institute of Technology (2016)
  7. Conducted two day’s workshop on ‘Research Methodology’ for Ph.D course work aspirants held at Cambridge Institute of Technology (October 2016)
  8. Participated in outbound learning program titled ‘Research methodology using R’ at RNS Institute of Technology
  9. Participated in ‘Women’s health awareness’ program held at Cambridge Institute of Technology by MYTRI (2017)
  10. Participated in a seminar on developing World Class Management Teachers held at RV Institute of Management (2017)
  11. Participated in 5 days’ Faculty Development Program on ‘Teaching learning pedagogy’ held at Cambridge Institute of Technology (2018)
  12. Participated in Faculty Knowledge Program held at IBS ICFAI Business School (2018)
  13. Participated in “Training and placement officer’s summit” held at IBS ICFAI Business School (2019)
  14. Participated in one day national workshop on ‘Art of training questionnaire in social science research’ organized by Acharya Institute of Graduate Studies, conducted on 14th (Nov 2019)
  15. Participated in one day National workshop on ‘Sensitization workshop on sexual harassment of women at work place in educational institution’ organized by Acharya Institute of Graduate Studies, conducted on 2019.
  16. Participated in Faculty Development Programme on ‘Blended leaning pedagogy using MOOCs’ conducted by IIM on 7th March 2020
  17. Hosted a webinar on ‘Women – future of work’ under Department of MBA, Acharya Institute of Technology on June 2020
  18. Participated in two days webinar on ‘Changes in government measures and human rights due to Covid-19’ organized by SJB Institute of Technology on 29th May 2020.
  19. Participated in an FDP on ‘The Role of technology in business management for the revival of economic slowdown’ organized by New Horizon College of Engineering on 18th June 2020.
  20. Participated in a workshop on ‘Digital Technology Senate- Education week’ in June 2021.