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    This post was last updated on       July 18th, 2023

Vinitha V

Designation : Assistant Professor 

Area of specialization : Marketing

Date of Joining BNMIT : 04/05/2022

Nature of Association : Regular

E-mail Id : vini.twinkle@gmail.com

No. of years of Experience : 12 years (Industry), 5 years (Teaching)


DegreeInstitutionMonth & Year of Passing


Christ University, Bangalore2012
M. ComBangalore UniversityPursuing

Experience: 17 years

  • Teaching – 5 years 
  • Corporate – 12 years 
SI. No.DesignationInstitutionDuration
1Assistant ProfessorBNMIT, Bangalore, IndiaSince May 2022
3Assistant ProfessorSt. Josephs College (MBA Twinning Program ), Bangalore4 Years (Part Time)
4Assistant ProfessorSt. Aloysius College, Bangalore2 Years
5Assistant ProfessorCharan’s Degree College, Bangalore3 Years
6Manager & TrainerSAWL(i)T Solutions Pvt Ltd, Bangalore5 Years
7Marketing Manager & ConsultantSAIRAG International, Bangalore5 Years

At College

  • Initiated events and guest Lectures
  • Industry Visit to Channapattana handicrafts SEZ and Dolphin Dycasters (MSME Industry)
  • Placement Coordinator and assisted students with personality development training
  • Initiated internship for BBA students and finalized HR related companies
  • Adopted Innovative Teaching methods like Role plays, videos, short movies and case study

University Level

  • Valuation of External Examination papers at Bangalore University

Expertise/Subjects handled

  • Marketing Management
  • Consumer Behaviour
  • Brand Management
  • Management Concepts and organization Behaviour and Strategic Management
  • Portfolio Management
  • Commodity Markets and GST

Research Interest:

  • Marketing and General Management



  • NIL


  • Presented a paper titled ‘E- WASTE Recycling and Feasibility report on aftermarket car parts’ at National Conference organised by New Horizon College of Engineering and Management, Bangalore on 21 Nov 2020
  • Presented a paper titled ‘A study on the Impact of Pandemic on street Food vendors in Bangalore city’ at a National Conference organised by Dayanand Sagar College of Business Academy, Bangalore on 18 Dec 2021


  • Co- Author OF A BOOK Title : IMPACT OF COVID -19 ON INDIAN ECONOMY (Best seller on Amazon)
  • Authored Six Management Textbooks for MIBM GLOBAL ONLINE COURSE (Matrix Institute of Business Management)


  • Business Analytics and Digital Marketing course from Pincer Movement
  • Workshops and FDP attended:· A National Seminar on “Navigating Indian Economy – Post Covid 19 – Challenges & Solutions” organised by Nitte Meenakshi Institute of Technology· FDP on “Emerging Exponential Technologies” organised by RNS Institute of Technology, Bangalore

Awards/ Achievements/Memberships:

  • Was elected unanimously as the Commerce Secretary, for the commerce forum of college, and also lead the intercollegiate commerce team
  • Won the 1st place as the best HR manager, in a National level competition organized by Christ University Bangalore
  • Won 1st place for Mock stock in a National level competition organized by Aloysius College Mangalore
  • Won 2nd place for Entrepreneurship Development Event and 3rd place for the Tourism event in competition organized by Mount Carmel College, Bangalore
  • Was part of the college cultural team and given performances at annual fests
  • Conducted a feasibility study taking 500 respondents as a sample size for innovative business model

Industry Achievements

  • Increased revenue by 14% with the implementation of contact strategies across multiple segments and all customer touch points
  • Implemented a strategic management reporting system in the manufacturing unit thereby enhancing productivity and control in the organization
  • Suggested a financial plan with regards to working capital management
  • Put forward a plan for a structured approach towards import payments that led to rotation of capital, while assuring safety against hindrance faced due to Dollar fluctuation
  • Played an imperative part as Managing Director and Consultant in efforts that led to a 60% increase of the revenue
  • Initiated Business Expansion by appointing rural centres across various districts in Karnataka and south India
  • Establish one SAWL(i)T centre in 24 rural districts of Karnataka and thereby providing sustainable employment
  • Provided Employability skills to more than 5000 Rural youth especially woman Teaching Management subjects and achieved 100% results