This post was last updated on July 18th, 2023
Vinitha V
Designation : Assistant Professor
Area of specialization : Marketing
Date of Joining BNMIT : 04/05/2022
Nature of Association : Regular
E-mail Id : vini.twinkle@gmail.com
No. of years of Experience : 12 years (Industry), 5 years (Teaching)
Qualification
Degree | Institution | Month & Year of Passing |
PhD | VTU | Pursuing |
MBA (Marketing) | Christ University, Bangalore | 2012 |
M. Com | Bangalore University | Pursuing |
Experience: 17 years
- Teaching – 5 years
- Corporate – 12 years
SI. No. | Designation | Institution | Duration |
1 | Assistant Professor | BNMIT, Bangalore, India | Since May 2022 |
2 | Assistant Professor | SIR M VISVESVARAYA INSTITUTE OF TECHNOLOGY | 6 Months |
3 | Assistant Professor | St. Josephs College (MBA Twinning Program ), Bangalore | 4 Years (Part Time) |
4 | Assistant Professor | St. Aloysius College, Bangalore | 2 Years |
5 | Assistant Professor | Charan’s Degree College, Bangalore | 3 Years |
6 | Manager & Trainer | SAWL(i)T Solutions Pvt Ltd, Bangalore | 5 Years |
7 | Marketing Manager & Consultant | SAIRAG International, Bangalore | 5 Years |
At College
- Initiated events and guest Lectures
- Industry Visit to Channapattana handicrafts SEZ and Dolphin Dycasters (MSME Industry)
- Placement Coordinator and assisted students with personality development training
- Initiated internship for BBA students and finalized HR related companies
- Adopted Innovative Teaching methods like Role plays, videos, short movies and case study
University Level
- Valuation of External Examination papers at Bangalore University
Expertise/Subjects handled
- Marketing Management
- Consumer Behaviour
- Brand Management
- Management Concepts and organization Behaviour and Strategic Management
- Portfolio Management
- Commodity Markets and GST
Research Interest:
- Marketing and General Management
Publications:
Journals
- NIL
Conference
- Presented a paper titled ‘E- WASTE Recycling and Feasibility report on aftermarket car parts’ at National Conference organised by New Horizon College of Engineering and Management, Bangalore on 21 Nov 2020
- Presented a paper titled ‘A study on the Impact of Pandemic on street Food vendors in Bangalore city’ at a National Conference organised by Dayanand Sagar College of Business Academy, Bangalore on 18 Dec 2021
Book
- Co- Author OF A BOOK Title : IMPACT OF COVID -19 ON INDIAN ECONOMY (Best seller on Amazon)
- Authored Six Management Textbooks for MIBM GLOBAL ONLINE COURSE (Matrix Institute of Business Management)
Certification
- Business Analytics and Digital Marketing course from Pincer Movement
- Workshops and FDP attended:· A National Seminar on “Navigating Indian Economy – Post Covid 19 – Challenges & Solutions” organised by Nitte Meenakshi Institute of Technology· FDP on “Emerging Exponential Technologies” organised by RNS Institute of Technology, Bangalore
Awards/ Achievements/Memberships:
- Was elected unanimously as the Commerce Secretary, for the commerce forum of college, and also lead the intercollegiate commerce team
- Won the 1st place as the best HR manager, in a National level competition organized by Christ University Bangalore
- Won 1st place for Mock stock in a National level competition organized by Aloysius College Mangalore
- Won 2nd place for Entrepreneurship Development Event and 3rd place for the Tourism event in competition organized by Mount Carmel College, Bangalore
- Was part of the college cultural team and given performances at annual fests
- Conducted a feasibility study taking 500 respondents as a sample size for innovative business model
Industry Achievements
- Increased revenue by 14% with the implementation of contact strategies across multiple segments and all customer touch points
- Implemented a strategic management reporting system in the manufacturing unit thereby enhancing productivity and control in the organization
- Suggested a financial plan with regards to working capital management
- Put forward a plan for a structured approach towards import payments that led to rotation of capital, while assuring safety against hindrance faced due to Dollar fluctuation
- Played an imperative part as Managing Director and Consultant in efforts that led to a 60% increase of the revenue
- Initiated Business Expansion by appointing rural centres across various districts in Karnataka and south India
- Establish one SAWL(i)T centre in 24 rural districts of Karnataka and thereby providing sustainable employment
- Provided Employability skills to more than 5000 Rural youth especially woman Teaching Management subjects and achieved 100% results