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Vinitha V


Designation : Assistant Professor 

Area of specialization : Marketing

Date of Joining BNMIT : 04/05/2022

Nature of Association : Regular

E-mail Id : vini.twinkle@gmail.com

No. of years of Experience : 12 years (Industry), 5 years (Teaching)

Qualification

DegreeInstitutionMonth & Year of Passing
PhDVTUPursuing
MBA

(Marketing)

Christ University, Bangalore2012
M. ComBangalore UniversityPursuing

Experience: 17 years

  • Teaching – 5 years 
  • Corporate – 12 years 
SI. No.DesignationInstitutionDuration
1Assistant ProfessorBNMIT, Bangalore, IndiaSince May 2022
2Assistant ProfessorSIR M VISVESVARAYA INSTITUTE OF TECHNOLOGY6 Months
3Assistant ProfessorSt. Josephs College (MBA Twinning Program ), Bangalore4 Years (Part Time)
4Assistant ProfessorSt. Aloysius College, Bangalore2 Years
5Assistant ProfessorCharan’s Degree College, Bangalore3 Years
6Manager & TrainerSAWL(i)T Solutions Pvt Ltd, Bangalore5 Years
7Marketing Manager & ConsultantSAIRAG International, Bangalore5 Years

At College

  • Initiated events and guest Lectures
  • Industry Visit to Channapattana handicrafts SEZ and Dolphin Dycasters (MSME Industry)
  • Placement Coordinator and assisted students with personality development training
  • Initiated internship for BBA students and finalized HR related companies
  • Adopted Innovative Teaching methods like Role plays, videos, short movies and case study

University Level

  • Valuation of External Examination papers at Bangalore University

Expertise/Subjects handled

  • Marketing Management
  • Consumer Behaviour
  • Brand Management
  • Management Concepts and organization Behaviour and Strategic Management
  • Portfolio Management
  • Commodity Markets and GST

Research Interest:

  • Marketing and General Management

Publications:

Journals

  • NIL

Conference

  • Presented a paper titled ‘E- WASTE Recycling and Feasibility report on aftermarket car parts’ at National Conference organised by New Horizon College of Engineering and Management, Bangalore on 21 Nov 2020
  • Presented a paper titled ‘A study on the Impact of Pandemic on street Food vendors in Bangalore city’ at a National Conference organised by Dayanand Sagar College of Business Academy, Bangalore on 18 Dec 2021

Book

  • Co- Author OF A BOOK Title : IMPACT OF COVID -19 ON INDIAN ECONOMY (Best seller on Amazon)
  • Authored Six Management Textbooks for MIBM GLOBAL ONLINE COURSE (Matrix Institute of Business Management)

Certification

  • Business Analytics and Digital Marketing course from Pincer Movement
  • Workshops and FDP attended:· A National Seminar on “Navigating Indian Economy – Post Covid 19 – Challenges & Solutions” organised by Nitte Meenakshi Institute of Technology

    · FDP on “Emerging Exponential Technologies” organised by RNS Institute of Technology, Bangalore

Awards/ Achievements/Memberships:

  • Was elected unanimously as the Commerce Secretary, for the commerce forum of college, and also lead the intercollegiate commerce team
  • Won the 1st place as the best HR manager, in a National level competition organized by Christ University Bangalore
  • Won 1st place for Mock stock in a National level competition organized by Aloysius College Mangalore
  • Won 2nd place for Entrepreneurship Development Event and 3rd place for the Tourism event in competition organized by Mount Carmel College, Bangalore
  • Was part of the college cultural team and given performances at annual fests
  • Conducted a feasibility study taking 500 respondents as a sample size for innovative business model

Industry Achievements

  • Increased revenue by 14% with the implementation of contact strategies across multiple segments and all customer touch points
  • Implemented a strategic management reporting system in the manufacturing unit thereby enhancing productivity and control in the organization
  • Suggested a financial plan with regards to working capital management
  • Put forward a plan for a structured approach towards import payments that led to rotation of capital, while assuring safety against hindrance faced due to Dollar fluctuation
  • Played an imperative part as Managing Director and Consultant in efforts that led to a 60% increase of the revenue
  • Initiated Business Expansion by appointing rural centres across various districts in Karnataka and south India
  • Establish one SAWL(i)T centre in 24 rural districts of Karnataka and thereby providing sustainable employment
  • Provided Employability skills to more than 5000 Rural youth especially woman Teaching Management subjects and achieved 100% results