A guest lecture about personal branding and use of digital media for branding was held on 21^st Sept for first year MBA students. Mr. Sourabh Mandal, Alumni of IIM-B, Consultant and Product Manager for Electric vehicles, was the Resource Person. Mr. Sourabh illustrated the importance of personal branding for a professional through various stories and examples. Besides importance of how one portrays oneself offline, the speaker also mentioned importance of presenting oneself professionally on online platforms such as LinkedIn.