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Guest Lecture on ‘B to B Marketing Research’

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Guest Lecture on ‘B to B Marketing Research’

December 11, 2021 @ 11:00 AM - 1:00 PM

Date11 Dec 2021
OrganisationBNM Institute of Technology
Audience3rd Sem MBA students
Total Participants110
Profile of the speakerMr. Mahim Sharma brings in over 20 years of experience across IT, Security and BFSI sectors in senior roles across regions, including seven years with Oracle India, and five years at Wipro Technologies.

Mr. Mahim has worked with Startup’s building Component software for Financial Risk Management, and at other product companies like Intellect and 3I.  He has delivered lectures as visiting faculty @ NIBM, Pune. Mr. Mahim currently runs a consulting firm, concentrating on Strategy and Advisory.

ReportA guest lecture on ‘B2B Marketing research’ was conducted for 3rd Semester MBA students by Mr. Mahim Sharma.


Speaker began the lecture highlighting the importance of fundamental skills ‘LSRW’ – Listen, Speak, Read and Write and explained how this helps in marketing. Speaking about research in marketing, he said while evaluating existing market, there are two types of doing research:

·         Problem identification

·         Problem solving


While developing a business, how to do research is important. Speaker explains the steps to follow while doing research. Speaker described the case study of Namma Metro to make students understand the marketing research concepts. Metro planners used cluster method to find research solutions and designed root maps.

The Speaker then threw light on Business to Business takes place and how they work. Speaker described various elements in B2B commerce such as Demand forecasting, Buyer decision, Supply, Distant channel, Buyer benefits and supplier benefits.


December 11, 2021
11:00 AM - 1:00 PM
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